MOODBORD

After one week of project period we start our task from 18th of April Monday, finished celebrating our Nepalese New Year. 1st day we just divide the work between group members. discussed about target group and message and make some outline for the message.

TARGET GROUP: End Customers
could be anyone.
MESSAGE:
- Different handicraft design from tiny village of Nepal with reliability and fairness.

- Suitable design for better life.

- Healthy life with organic cousin.

- Organic cousin in your home.

- A blow from Europe to Nepali poor economic independence women.

On the 14th April 2011 Tuesday we are given the exam project for the semester. Our task is to make a website and video to product Musahar product to based on different analysis given below.

Product Requirements


- Target group is end customers. Make a target group analysis including segmentation.
- Make a SWOT and TOWS analysis of Musahar.
- Define the concept of Musahar based on the TOWS and your research of the company. - Describe it in as few words as possible.
- Define a main message for your communication based on the concept.
- Create an overall visual identity and design manual for Musahar based on their existing logo (the logo is based on the Alba typeface) and the values of the company.
- use AIDA to define a promotion strategy based on your TOWS. You should consider - integrating the Musahar blog and Facebook page into the promotion strategy. And also - consider the relevance of other social media tools.
- Create a video to promote Musahar and their products (this will happen in the video workshop).
- Create information architecture for the website including a visual sitemap and - wireframes of all types of pages. Consider integrating the Musahar blog and Facebook-page into the website.
- Make Photoshop mock-ups of the main page and all types of sub-pages.
- Code a prototype of the website. Try and code the whole thing, if time permits, but at least the main page and 4 subpages.
- Make a usability test of your prototype.
- Product has to be online and avaliable on the internet.
- In general you are of course allowed to use all relevant tools you have learned to develop your design.

About musahar

Musahar is a business that sells uniquely designed cushions made entirely from ecological materials. But they are also special in another way: Their production is based in a tiny village in Nepal where Musahar has set up production facilities and employ the local women. The goal is not only to make a viable business, but also to empower women who come from poverty.("It is known for jute," said the woman on the left side of his friend on Nepali 'no, it's' sisnu' "( nettle) I have to tell her about)



Musahar is a small Danish I/S company owned by designer Karen Bagge and manager Anne Mette Nordfalk. Anne Mette has lived in Nepal for 2 years and has a communication back ground and Karen is educated at a women’s wear designer at Royal college of Art, and has visited Nepal twice.

Supply chain:
Musahar buys its fabric from a company in Kathmandu, this company weaves the fabric and has it dyed. The two main fabrics are ”allo-cotton” which is a blend of Nettle and cotton – this material is from far western Nepal. The other main fabric is organic cotton, the thread is bought from India and woven in Nepal. The cotton is dyed with plants by a local NGO.