On the 14th April 2011 Tuesday we are given the exam project for the semester. Our task is to make a website and video to product Musahar product to based on different analysis given below.

Product Requirements


- Target group is end customers. Make a target group analysis including segmentation.
- Make a SWOT and TOWS analysis of Musahar.
- Define the concept of Musahar based on the TOWS and your research of the company. - Describe it in as few words as possible.
- Define a main message for your communication based on the concept.
- Create an overall visual identity and design manual for Musahar based on their existing logo (the logo is based on the Alba typeface) and the values of the company.
- use AIDA to define a promotion strategy based on your TOWS. You should consider - integrating the Musahar blog and Facebook page into the promotion strategy. And also - consider the relevance of other social media tools.
- Create a video to promote Musahar and their products (this will happen in the video workshop).
- Create information architecture for the website including a visual sitemap and - wireframes of all types of pages. Consider integrating the Musahar blog and Facebook-page into the website.
- Make Photoshop mock-ups of the main page and all types of sub-pages.
- Code a prototype of the website. Try and code the whole thing, if time permits, but at least the main page and 4 subpages.
- Make a usability test of your prototype.
- Product has to be online and avaliable on the internet.
- In general you are of course allowed to use all relevant tools you have learned to develop your design.