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Monday, 16 May 2011
Three ring target: -
Organic product.
Laborers workers.
Scandinavian design.
It is one of the important design processes where we are able to focus on our mind three targeted values. There values are directly or indirectly related with the target group, design of the webpage and the values of the company. It helps us to create a surrounding of these values and follow the ¬¬¬path towards the goal. We think all these values are interrelated with each other and are of the same importance. Our there ring target has the values like organic product, laborers workers and Scandinavian design. All these values have equal combination each other’s. In our product we use natural raw material, ecological product. Secondly our employers are laborers they are hearty interested in work and we make our product on Scandinavian design. These there values as our three ring target.
Monday, 9 May 2011
Target group analysis:-
Our target group is End costumers specially women and children.
Before starts the target group analyses we have to know about our target group who is the End costumers what does it mean?
End costumers is the person who use the final product, end costumer is different from the person who purchase the product for the final use they doesn’t sales, they are the last user. It mean we went Fotex, Netto we buy product from there we are the end customers. But some time we buy the product instant of us this time also we are end costumers, for example we buy
Food for dog but end costumer is different than user. In this case buyer is the end costumer.
Our value proposition must be relevant to our product and target market (group). It means our target group must be clearly defined. It's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business it will be complicated for us to reach the target goal. So it is necessary to find the right balance when defining our target group in a way that causes our customers to recognize that we are talking specifically to them. This often requires companies to narrow down their target market then us.
Target group analysis:-
Before analysis the target group we have to research about the following questions.
1. Who is your target group? (Female and children )
Our target costumer is END COSTUMERS. Our product, whoever can buy and use. There is no any category for the age. It is always need at home for good decoration and comfort. Our product is uniquely designed cushions made entirely form ecological materials so it is better for health then other non-ecological products. Obviously our product is unique so “suitable design for better life”.
2. Where is your target group located?
(Primary market national or international, secondary market local or regional market)
Well about the target group location, we divided two methods for our target customer’s analysis. These are primary market and secondary market.
But now our focus market is international market among of them. Because in the national market, local market and regional market our product price is higher than there people income. In the international market organic product have high demand and market. Special thing in our product is handmade product so it has good quality and durable life no side effects on health.
3. How will you attract them to your products to increased higher market?
It is one of the most important parts of the target group analysis, so we have to know about, what has the demand in the market about the product, its quality, price, and service before lunch the product we have to know about it. What kind of product they want, our product is organic product our target customers know about the organic product or not? It’s benefit?
Without good quality we can’t competition in the international market so it has to be good quality product. About the price, it has to be reasonable, in the business service have to good. It means costumers can’t wait long time, they want online shopping, home delivery also.
So attraction for the costumer and the incised the higher market we can use social media, video and other media.
Psychographic segmentation: -
Psychographic segmentation groups customers according to their lifestyle. Activates, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Psychographic segmentation is sometimes also referred to as behavioral segmentation. This type of segmentation divides the market into groups according to customers’ lifestyles.
It considers a number of potential influences on buying behavior, including the attitudes, expectations and activities of consumers. If these are known, then products and marketing campaigns can be customised so that they appeal more specifically to customer motivations.
The main type of psychographic segmentation is lifestyle, different people have different lifestyle patterns and our behavior may change as we pass through different stages of life. For example, a family with young children is likely to have a different lifestyle to a much older couple. Some psychographic variables include.
Activities
Interests
Opinions
Attitudes
Values
Hobbies
Habits
Our target group is End costumers specially women and children.
Before starts the target group analyses we have to know about our target group who is the End costumers what does it mean?
End costumers is the person who use the final product, end costumer is different from the person who purchase the product for the final use they doesn’t sales, they are the last user. It mean we went Fotex, Netto we buy product from there we are the end customers. But some time we buy the product instant of us this time also we are end costumers, for example we buy
Food for dog but end costumer is different than user. In this case buyer is the end costumer.
Our value proposition must be relevant to our product and target market (group). It means our target group must be clearly defined. It's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business it will be complicated for us to reach the target goal. So it is necessary to find the right balance when defining our target group in a way that causes our customers to recognize that we are talking specifically to them. This often requires companies to narrow down their target market then us.
Target group analysis:-
Before analysis the target group we have to research about the following questions.
1. Who is your target group? (Female and children )
Our target costumer is END COSTUMERS. Our product, whoever can buy and use. There is no any category for the age. It is always need at home for good decoration and comfort. Our product is uniquely designed cushions made entirely form ecological materials so it is better for health then other non-ecological products. Obviously our product is unique so “suitable design for better life”.
2. Where is your target group located?
(Primary market national or international, secondary market local or regional market)
Well about the target group location, we divided two methods for our target customer’s analysis. These are primary market and secondary market.
But now our focus market is international market among of them. Because in the national market, local market and regional market our product price is higher than there people income. In the international market organic product have high demand and market. Special thing in our product is handmade product so it has good quality and durable life no side effects on health.
3. How will you attract them to your products to increased higher market?
It is one of the most important parts of the target group analysis, so we have to know about, what has the demand in the market about the product, its quality, price, and service before lunch the product we have to know about it. What kind of product they want, our product is organic product our target customers know about the organic product or not? It’s benefit?
Without good quality we can’t competition in the international market so it has to be good quality product. About the price, it has to be reasonable, in the business service have to good. It means costumers can’t wait long time, they want online shopping, home delivery also.
So attraction for the costumer and the incised the higher market we can use social media, video and other media.
Psychographic segmentation: -
Psychographic segmentation groups customers according to their lifestyle. Activates, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Psychographic segmentation is sometimes also referred to as behavioral segmentation. This type of segmentation divides the market into groups according to customers’ lifestyles.
It considers a number of potential influences on buying behavior, including the attitudes, expectations and activities of consumers. If these are known, then products and marketing campaigns can be customised so that they appeal more specifically to customer motivations.
The main type of psychographic segmentation is lifestyle, different people have different lifestyle patterns and our behavior may change as we pass through different stages of life. For example, a family with young children is likely to have a different lifestyle to a much older couple. Some psychographic variables include.
Activities
Interests
Opinions
Attitudes
Values
Hobbies
Habits
Concept development: -
Concept development is the process used for wide range of product, or it is the process of transforming innovation, vision, and ideas into real things that move the business.
- Creating new products.
- Identifying new markets and fresh opportunities.
- Developing brand positions and platforms.
About the concept development process we get the some idea from SWOT analysis, TOWS and problems formulation what has the positive part of the business and what should be the opportunity in future, how we can reach the final goal in the business and another part also connect with the musahar product, this part is help for the poor women and their family in Nepal. These women are working in Nepal to produce the musahar products. In the European market organic product have higher demand so it could be great chance to expand the business in Europe. These are the point on our concept development.
Concept development is the process used for wide range of product, or it is the process of transforming innovation, vision, and ideas into real things that move the business.
- Creating new products.
- Identifying new markets and fresh opportunities.
- Developing brand positions and platforms.
About the concept development process we get the some idea from SWOT analysis, TOWS and problems formulation what has the positive part of the business and what should be the opportunity in future, how we can reach the final goal in the business and another part also connect with the musahar product, this part is help for the poor women and their family in Nepal. These women are working in Nepal to produce the musahar products. In the European market organic product have higher demand so it could be great chance to expand the business in Europe. These are the point on our concept development.
Problem formulation: -
How can Musahar communicate its story to end customers in order to increase sales from a future web shop?
Purpose: -
The main purpose is based on the story telling to help the women who lived in tiny village of Nepal in the south part. Who are very poor and they have not sufficient economic status to survive, because of the lack of education. So we stabiles to grow their living stander and we have train them to make a cousin and some more design with is related to interior design form the organic product. To sell in European country and japan. If we are able to sell more and more product we will be able to make large company to help to for those type women.
Goals and limitation: -
Without goals and achievement, no success can gained. Those we also have creation goals. Since our product is new in the market, to launch it successfully is main goal of our project with gaining the customers satisfaction. For any product to lunch in the market we must think about our customer. Customer satisfaction is the most important for any product. The main goals are to increase sales from the future web shop and help for the poor women. And we have transport cost is high, long distance between market and production place these our limitation.
Analysis: -
As we know that, there are many existing and established handicraft brand in the market which are competitive in this market. So, we should be very creative and attentive in order to maintain the competition in the market with our visual identity. The visual identity should be effective enough to increase the maximum number of target group as our customer for our product. Since our target group is end costumers specially focus on women and children. Now days there are so many products in the market, these products can give us some of the advantage for certain period of time, but for the long time we could get negative effect, like side effect of our health. For example plastic product, nylon product etc. but if we are able use organic and genuine product it give us long term advantage. Because there are no any side effect for health.
How can Musahar communicate its story to end customers in order to increase sales from a future web shop?
Purpose: -
The main purpose is based on the story telling to help the women who lived in tiny village of Nepal in the south part. Who are very poor and they have not sufficient economic status to survive, because of the lack of education. So we stabiles to grow their living stander and we have train them to make a cousin and some more design with is related to interior design form the organic product. To sell in European country and japan. If we are able to sell more and more product we will be able to make large company to help to for those type women.
Goals and limitation: -
Without goals and achievement, no success can gained. Those we also have creation goals. Since our product is new in the market, to launch it successfully is main goal of our project with gaining the customers satisfaction. For any product to lunch in the market we must think about our customer. Customer satisfaction is the most important for any product. The main goals are to increase sales from the future web shop and help for the poor women. And we have transport cost is high, long distance between market and production place these our limitation.
Analysis: -
As we know that, there are many existing and established handicraft brand in the market which are competitive in this market. So, we should be very creative and attentive in order to maintain the competition in the market with our visual identity. The visual identity should be effective enough to increase the maximum number of target group as our customer for our product. Since our target group is end costumers specially focus on women and children. Now days there are so many products in the market, these products can give us some of the advantage for certain period of time, but for the long time we could get negative effect, like side effect of our health. For example plastic product, nylon product etc. but if we are able use organic and genuine product it give us long term advantage. Because there are no any side effect for health.
SWOT analysis
SWOT analysis:-
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
Strength (S):-
- Organic product
- Scandinavian design with a good story
- Handmade product.
- Story behind the product.
Weakness (W):-
- New company established company (on 2010)
- High transport cost.
Opportunities (O):-
- Chance to get expand business.
- To make bright future for employer and their family.
Threats (T) :-
- Competitive market
- Economic cries
- Higher taxes system.
TOWS Analysis:-
TOWS analysis is also known as opposite SWOT analysis, order and its analysis SWOT analysis is just the opposite the first analysis of market opportunities and risks, and then analysis business strengths and weaknesses. First analysis of yourself, focus on business strengths and weaknesses, and then analysis whether the market opportunity or danger. In fact, people in competitive strategy when first seen are often not their own but the market, so make sure market opportunities and then determine the enterprise business can take advantage of the opportunity, and then can avoid the threat of market often more practical. So our TOWS analysis consultation is we have great opportunity to expand our business in Europe by telling story behind our product, and help for poor, uneducated economic independent Nepali women.
Massage: - “A blow from Europe, for the Nepali poor economic independence women”
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
Strength (S):-
- Organic product
- Scandinavian design with a good story
- Handmade product.
- Story behind the product.
Weakness (W):-
- New company established company (on 2010)
- High transport cost.
Opportunities (O):-
- Chance to get expand business.
- To make bright future for employer and their family.
Threats (T) :-
- Competitive market
- Economic cries
- Higher taxes system.
TOWS Analysis:-
TOWS analysis is also known as opposite SWOT analysis, order and its analysis SWOT analysis is just the opposite the first analysis of market opportunities and risks, and then analysis business strengths and weaknesses. First analysis of yourself, focus on business strengths and weaknesses, and then analysis whether the market opportunity or danger. In fact, people in competitive strategy when first seen are often not their own but the market, so make sure market opportunities and then determine the enterprise business can take advantage of the opportunity, and then can avoid the threat of market often more practical. So our TOWS analysis consultation is we have great opportunity to expand our business in Europe by telling story behind our product, and help for poor, uneducated economic independent Nepali women.
Massage: - “A blow from Europe, for the Nepali poor economic independence women”
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