Problem formulation: -
How can Musahar communicate its story to end customers in order to increase sales from a future web shop?


Purpose: -
The main purpose is based on the story telling to help the women who lived in tiny village of Nepal in the south part. Who are very poor and they have not sufficient economic status to survive, because of the lack of education. So we stabiles to grow their living stander and we have train them to make a cousin and some more design with is related to interior design form the organic product. To sell in European country and japan. If we are able to sell more and more product we will be able to make large company to help to for those type women.

Goals and limitation: -

Without goals and achievement, no success can gained. Those we also have creation goals. Since our product is new in the market, to launch it successfully is main goal of our project with gaining the customers satisfaction. For any product to lunch in the market we must think about our customer. Customer satisfaction is the most important for any product. The main goals are to increase sales from the future web shop and help for the poor women. And we have transport cost is high, long distance between market and production place these our limitation.

Analysis: -

As we know that, there are many existing and established handicraft brand in the market which are competitive in this market. So, we should be very creative and attentive in order to maintain the competition in the market with our visual identity. The visual identity should be effective enough to increase the maximum number of target group as our customer for our product. Since our target group is end costumers specially focus on women and children. Now days there are so many products in the market, these products can give us some of the advantage for certain period of time, but for the long time we could get negative effect, like side effect of our health. For example plastic product, nylon product etc. but if we are able use organic and genuine product it give us long term advantage. Because there are no any side effect for health.