SWOT analysis

SWOT analysis:-
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

 Strength (S):-
- Organic product
- Scandinavian design with a good story
- Handmade product.
- Story behind the product.
 Weakness (W):-
- New company established company (on 2010)
- High transport cost.

 Opportunities (O):-
- Chance to get expand business.
- To make bright future for employer and their family.

 Threats (T) :-
- Competitive market
- Economic cries
- Higher taxes system.

TOWS Analysis:-

TOWS analysis is also known as opposite SWOT analysis, order and its analysis SWOT analysis is just the opposite the first analysis of market opportunities and risks, and then analysis business strengths and weaknesses. First analysis of yourself, focus on business strengths and weaknesses, and then analysis whether the market opportunity or danger. In fact, people in competitive strategy when first seen are often not their own but the market, so make sure market opportunities and then determine the enterprise business can take advantage of the opportunity, and then can avoid the threat of market often more practical. So our TOWS analysis consultation is we have great opportunity to expand our business in Europe by telling story behind our product, and help for poor, uneducated economic independent Nepali women.

Massage: - “A blow from Europe, for the Nepali poor economic independence women”