Concept development: -
Concept development is the process used for wide range of product, or it is the process of transforming innovation, vision, and ideas into real things that move the business.


- Creating new products.
- Identifying new markets and fresh opportunities.
- Developing brand positions and platforms.



About the concept development process we get the some idea from SWOT analysis, TOWS and problems formulation what has the positive part of the business and what should be the opportunity in future, how we can reach the final goal in the business and another part also connect with the musahar product, this part is help for the poor women and their family in Nepal. These women are working in Nepal to produce the musahar products. In the European market organic product have higher demand so it could be great chance to expand the business in Europe. These are the point on our concept development.