Target group analysis:-


Our target group is End costumers specially women and children.

Before starts the target group analyses we have to know about our target group who is the End costumers what does it mean?
End costumers is the person who use the final product, end costumer is different from the person who purchase the product for the final use they doesn’t sales, they are the last user. It mean we went Fotex, Netto we buy product from there we are the end customers. But some time we buy the product instant of us this time also we are end costumers, for example we buy
Food for dog but end costumer is different than user. In this case buyer is the end costumer.
Our value proposition must be relevant to our product and target market (group). It means our target group must be clearly defined. It's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business it will be complicated for us to reach the target goal. So it is necessary to find the right balance when defining our target group in a way that causes our customers to recognize that we are talking specifically to them. This often requires companies to narrow down their target market then us.
Target group analysis:-

Before analysis the target group we have to research about the following questions.

1. Who is your target group? (Female and children )
Our target costumer is END COSTUMERS. Our product, whoever can buy and use. There is no any category for the age. It is always need at home for good decoration and comfort. Our product is uniquely designed cushions made entirely form ecological materials so it is better for health then other non-ecological products. Obviously our product is unique so “suitable design for better life”.

2. Where is your target group located?
(Primary market national or international, secondary market local or regional market)

Well about the target group location, we divided two methods for our target customer’s analysis. These are primary market and secondary market.













But now our focus market is international market among of them. Because in the national market, local market and regional market our product price is higher than there people income. In the international market organic product have high demand and market. Special thing in our product is handmade product so it has good quality and durable life no side effects on health.

3. How will you attract them to your products to increased higher market?

It is one of the most important parts of the target group analysis, so we have to know about, what has the demand in the market about the product, its quality, price, and service before lunch the product we have to know about it. What kind of product they want, our product is organic product our target customers know about the organic product or not? It’s benefit?
Without good quality we can’t competition in the international market so it has to be good quality product. About the price, it has to be reasonable, in the business service have to good. It means costumers can’t wait long time, they want online shopping, home delivery also.
So attraction for the costumer and the incised the higher market we can use social media, video and other media.

Psychographic segmentation: -
Psychographic segmentation groups customers according to their lifestyle. Activates, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Psychographic segmentation is sometimes also referred to as behavioral segmentation. This type of segmentation divides the market into groups according to customers’ lifestyles.
It considers a number of potential influences on buying behavior, including the attitudes, expectations and activities of consumers. If these are known, then products and marketing campaigns can be customised so that they appeal more specifically to customer motivations.
The main type of psychographic segmentation is lifestyle, different people have different lifestyle patterns and our behavior may change as we pass through different stages of life. For example, a family with young children is likely to have a different lifestyle to a much older couple. Some psychographic variables include.
 Activities
 Interests
 Opinions
 Attitudes
 Values
 Hobbies
 Habits